Managing the marketing function concepts, analysis and application John M Rathmell
Material type:
TextSeries: Wiley marketing series/ed. by William LazerPublication details: New York John Wiley 1969Description: xxi, 636p+tab+FigISBN: - 471-709247
- 21st 658.8 R234M
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NITI Aayog Library | 658.8 R234M (Browse shelf(Opens below)) | Available | 66393 |
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| 658.8 P244M Market leadership by quality and relibility | 658.8 R165M Marketing management | 658.8 R215E Export marketing in India | 658.8 R234M Managing the marketing function | 658.8 R663I International management | 658.8 R691M Marketing in a competitive economy | 658.8 S227B Business and prices |
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