Normal view MARC view ISBD view

Managing the marketing function

658.8
R234M
          Rathmell, John M
               Managing the marketing function concepts, analysis and application \ John M Rathmell - New York : John Wiley, 1969.
               xxi, 636p+tab+Fig - Wiley marketing series/ed. by William Lazer .
                ISBN: 471-709247

66393
                Subjects: Marketing-Management; Organizational change; Line and staff organization; Marketing-Decision making; Marketing research.

Place hold
Print
Cite
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)