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Managing the marketing function (Record no. 25728)

MARC details
000 -LEADER
fixed length control field	00650nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190328s9999\|\|\|\|xx \|\|\|\|\|\|\|\|\|\|\|\|\|\| \|\|und\|\|
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	68-9247
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	471-709247
040 ## - CATALOGING SOURCE
Original cataloging agency	NITIL
Transcribing agency	NITIL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	21st
Classification number	658.8
Item number	R234M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Rathmell, John M
245 #0 - TITLE STATEMENT
Title	Managing the marketing function
Remainder of title	concepts, analysis and application
Statement of responsibility, etc.	John M Rathmell
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	John Wiley
Date of publication, distribution, etc.	1969
300 ## - PHYSICAL DESCRIPTION
Extent	xxi, 636p+tab+Fig
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Wiley marketing series/ed. by William Lazer
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing-Management; Organizational change; Line and staff organization; Marketing-Decision making; Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Not withdrawn	Available		Not damaged	Available for loans	NITI Aayog Library	NITI Aayog Library	03/04/2019		658.8 R234M	66393	03/04/2019	03/04/2019	Books