Blue ocean strategy how to create uncontested market space and make the competition irrelevant W Chan Kim and Renee Mauborgne
Material type:
TextPublication details: Boston Harvard Business Review Press 2015Description: xxviii, 287pISBN: - 9781625274496
- 21st 658.802 K49B
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NITI Aayog Library | 658.802 K49B (Browse shelf(Opens below)) | Available | 153784 |
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| 658.801 H849T The Theory of buyer behavior | 658.802 B928H Handbook of modern marketing | 658.802 J25M Marketing management for small units | 658.802 K49B Blue ocean strategy | 658.804 L279M Models measurement and marketing | 658.804 R948H Haats as marketing hubs | 658.804 S536M Marketing in business management |
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