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Blue ocean strategy

658.802
K49B
          Kim, W Chan
               Blue ocean strategy how to create uncontested market space and make the competition irrelevant \ W Chan Kim and Renee Mauborgne - Boston : Harvard Business Review Press, 2015.
               xxviii, 287p.
                ISBN: 9781625274496

153784
                Subjects: NEW PRODUCTS; MARKET SEGMENTATION.

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