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Consumerism search for the consumer interest David A Aaker

By:

Aaker, David A (Ed.)

Contributor(s):

Day, George S (Ed.)

Material type:

TextPublication details: New York Free Press 1971Description: xv, 442pISBN:

90009

Subject(s):

Consumer protection; Consumer goods; Marketing; Selling

DDC classification:

21st 658.830973 A111C

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	NITI Aayog Library				658.830973 A111C (Browse shelf(Opens below))					Available			77016

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Previous	658.83 T918M Marketing Research	658.83 W648I An Investigation of brand choice processes	658.83 W741M Marketing through research	658.830973 A111C Consumerism	658.834 B651E Essentials of consumer behavior	658.834 U66W Why we buy	658.834 W263C Consumer behavior	Next

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