An Investigation of brand choice processes B Wierenga
Material type:
TextPublication details: Rotterdam Rotterdam University Press 1974Description: xiii, 256pISBN: - 90-237-1112-2
- 21st 658.83 W648I
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| 658.83 M643T Techniques of value analysis and engineering | 658.83 N277D Demand forecasting for consumer goods | 658.83 T918M Marketing Research | 658.83 W648I An Investigation of brand choice processes | 658.83 W741M Marketing through research | 658.830973 A111C Consumerism | 658.834 B651E Essentials of consumer behavior |
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