NITI Aayog Library

(National Institution for Transforming India)

Government of India

 

An Investigation of brand choice processes


658.83
W648I
           Wierenga, B
               An Investigation of brand choice processes \ B Wierenga - Rotterdam : Rotterdam University Press, 1974.
               xiii, 256p.
                ISBN: 90-237-1112-2

89507
                Subjects: Brand choice; Consumer's preferences; Brand loyalty; Investigation.


                                                                           
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