NITI Aayog Library

(National Institution for Transforming India)

Government of India

 

Mathematical models in marketing (Record no. 25607)

MARC details
000 -LEADER
fixed length control field 00582nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190328s9999||||xx |||||||||||||| ||und||
040 ## - CATALOGING SOURCE
Original cataloging agency NITIL
Transcribing agency NITIL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21st
Classification number 658.8
Item number L484M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Leeflang, Pieter Samuel Hendrik
245 #0 - TITLE STATEMENT
Title Mathematical models in marketing
Remainder of title a survey, the stage of development, some extensions and applications
Statement of responsibility, etc. Pieter Samuel Hendrik Leeflang
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Leiden
Name of publisher, distributor, etc. H E Stenfert Kroese
Date of publication, distribution, etc. 1974
300 ## - PHYSICAL DESCRIPTION
Extent vii, 216p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing-Management; Marketing-Mathematical models; Marketing-Decision-Making; Consumer behavior
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books

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