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Mathematical models in marketing

658.8
L484M
          Leeflang, Pieter Samuel Hendrik
               Mathematical models in marketing a survey, the stage of development, some extensions and applications \ Pieter Samuel Hendrik Leeflang - Leiden : H E Stenfert Kroese, 1974.
               vii, 216p.                 Subjects: Marketing-Management; Marketing-Mathematical models; Marketing-Decision-Making; Consumer behavior.

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