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Services marketing

658.834
Z48S
          Zeithaml, Valarie A.
               Services marketing Integrating customer focus across the firm \ Valarie A. Zeithaml and others - fourth - New Delhi : Tata Mcgraw Hill , 2009.
               xxix, 743p. ; 23cm
                ISBN: 978007066007

C20999
                Subjects: MANAGEMENT,MANAGEMENT OF MARKETING, COSUMER RESEARCH.

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