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Know your customer

658.812
W893K
          Woodruff, Robert B
               Know your customer new aproach to understanding customer value and statisficati \ Robert B Woodruff - Masschusetts : Blackwell Publisher, 1996.
               xvii, 338p. - The blackwell business dimensions in total quality series/ ed by Michael J Shall .
                ISBN: 1-55788-553-1

137641
                Subjects: Customer's preferences; Customer statisfication; Quality of prodcuts; Marketing-Management.

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