| 000 | 00568nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 190329s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781625274496 | ||
| 040 |
_aNITIL _cNITIL |
||
| 082 |
_221st _a658.802 _bK49B |
||
| 100 | _aKim, W Chan | ||
| 245 | 0 |
_aBlue ocean strategy _bhow to create uncontested market space and make the competition irrelevant _cW Chan Kim and Renee Mauborgne |
|
| 260 |
_aBoston _bHarvard Business Review Press _c2015 |
||
| 300 | _axxviii, 287p. | ||
| 650 | _aNEW PRODUCTS; MARKET SEGMENTATION | ||
| 700 | _aMauborgne, Renee | ||
| 942 | _cBKS | ||
| 999 |
_c78027 _d78027 |
||