000 00485nam a2200169Ia 4500
008 190329s9999||||xx |||||||||||||| ||und||
020 _a9780230395350
040 _aNITIL
_cNITIL
082 _221st
_a658.4
_bD286W
100 _aDe Bes, Fernando Trias
245 0 _aWinning at innovation
_bthe A to F model
_cFernando Trias de Bes and Philip Kotler
260 _aNew Delhi
_bMacmillan
_c2011
300 _axvi,272p.
650 _aINNOVATION
700 _aKotler, Philip
942 _cBKS
999 _c74192
_d74192