000 00574nam a2200157Ia 4500
008 190329s9999||||xx |||||||||||||| ||und||
020 _a0-67099-944-X
040 _aNITIL
_cNITIL
082 _221st
_a658.83400954
_bB594W
100 _aBijapurkar, Rama
245 0 _aWe are like that only
_bunderstanding the logic of consumer India
_cRama Bijapurkar
260 _aNew Delhi
_bPenguin Books
_c2007
300 _axvii, 281p.
650 _aMANAGEMENT-INDIA; MARKETING-INDIA; MANAGEMENT OF DISTRIBUTION; MARKET RESEARCH-INDIA; CONSUMERISM-INDIA; CONSUMER RESEARCH
942 _cBKS
999 _c69795
_d69795