000 00486nam a2200157Ia 4500
008 190329s9999||||xx |||||||||||||| ||und||
020 _a81-7758-862-1
040 _aNITIL
_cNITIL
082 _221st
_a658.8342
_bK95C
100 _aKumar, S. Ramesh
245 0 _aConceptual issues in consumer behaviour
_bthe Indian context
_cS. Ramesh Kumar
260 _aNew Delhi
_bPearson Education
_c2006
300 _axviii, 323p.
650 _aCONSUMER BEHAVIOUR; CONSUMER PSYCHOLOGY
942 _cBKS
999 _c68082
_d68082