000 00589nam a2200181Ia 4500
008 190327s9999||||xx |||||||||||||| ||und||
020 _a0-33390-275-0
040 _aNITIL
_cNITIL
082 _221st
_a658.8
_bD535M
100 _aDholakia, Nikhilesh
245 0 _aMarketing management
_bcases and concepts
_cNikhilesh Dholakia
260 _aMadras
_bMacmillan
_c1978
300 _aix, 643p+tab
650 _aMarketing-Management-India-Case studies; Management information systems-India; Marketing research-India
700 _aBhandari, Labdhi
700 _aKhurana, Rakesh
942 _cBKS
999 _c61824
_d61824