000 00607nam a2200193Ia 4500
008 190327s9999||||xx |||||||||||||| ||und||
020 _a81-85461-31-7
040 _aNITIL
_cNITIL
082 _221st
_a658.8
_bD245M
100 _aDavar, Rustom S
245 0 _aModern marketing management
_cRustom S Davar
250 _a7th
260 _aNew Delhi
_bUniversal Book Stall
_c1992
300 _axxv, 694p.
650 _aMarketing-India; Marketing-Management; Social marketing-India; Market-Segmentation-India; Marketing-Case studies
700 _aDavar, Nusli R
700 _aDavar, Sohrab R
942 _cBKS
999 _c61794
_d61794