000 00646nam a2200205Ia 4500
008 190327s9999||||xx |||||||||||||| ||und||
010 _a76-184299
020 _a0-03-078770-X
040 _aNITIL
_cNITIL
082 _221st
_a658.8
_bK81S
100 _aKollat, David T
245 0 _aStrategic marketing
_cDavid T Kollat
260 _aNew York
_bHolt Rinehart and Winston
_c1972
300 _axi, 548p.
440 _aHolt, Rinehart and Winston marketing series
650 _aBusiness planning; Marketing-Management; Test marketing; Pricing; Marketing executives
700 _aBlackwell, Roger D
700 _aRobeson, James F
942 _cBKS
999 _c61782
_d61782