000 00661nam a2200193Ia 4500
008 190327s9999||||xx |||||||||||||| ||und||
010 _a76-184118
020 _a0-15-555112-4
040 _aNITIL
_cNITIL
082 _221st
_a658.807
_bB789M
100 _aBoyd, Harper W
245 0 _aMarketing management
_cHarper W Boyd
260 _aNew York
_bHarcourt Brace Jovanovich
_c1972
300 _axii, 618p+tab
440 _aHarbrace series in business and economics/ed. by William J Baumol
650 _aMarketing management; Consumer behavior; Market segmentation; Resource allocation; Marketing-Decision making
700 _aMassy, William F
942 _cBKS
999 _c56699
_d56699