| 000 | 00611nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 190327s9999||||xx |||||||||||||| ||und|| | ||
| 010 | _a78-82975 | ||
| 020 | _a471-41657-6 | ||
| 040 |
_aNITIL _cNITIL |
||
| 082 |
_221st _a658.801 _bH849T |
||
| 100 | _aHoward, John A | ||
| 245 | 4 |
_aThe Theory of buyer behavior _cJohn A Howard |
|
| 260 |
_aNew Delhi _bJohn Wiley _c1969 |
||
| 300 | _axii, 458p+Fig | ||
| 440 | _aWiley marketing series/ed. by William Lazer | ||
| 650 | _aConsumer behavior; Market surveys; Marketing; Research; Communication; Marketing channels | ||
| 700 | _aSheth, Jagdish N | ||
| 942 | _cBKS | ||
| 999 |
_c56616 _d56616 |
||