000 00487nam a2200157Ia 4500
008 190327s9999||||xx |||||||||||||| ||und||
040 _aNITIL
_cNITIL
082 _221st
_a658.8
_bB789R
100 _aBoyd, Harper w
245 0 _aReadings in marketing management
_cHarper w Boyd
260 _aBombay
_bAsia Publishing House
_c1967
300 _axiv, 639p.
650 _aMarketing-Management; Markets; Planning; Decision-Making; Marketing research
700 _aKapoor, M C
942 _cBKS
999 _c56585
_d56585