000 00495nam a2200169Ia 4500
008 190327s9999||||xx |||||||||||||| ||und||
040 _aNITIL
_cNITIL
082 _221st
_a659.1
_bD923A
100 _aDunn, S Watson
245 0 _aAdvertising
_bits role in modern marketing
_cS Watson Dunn
250 _a3rd
260 _aIllinois
_bDryden Press
_c1974
300 _avii, 630p.
650 _aAdvertising; Consumer behaviour; Public relations; Budget
700 _aBarban, Arnold M
942 _cBKS
999 _c56526
_d56526