000 00615nam a2200181Ia 4500
008 190327s9999||||xx |||||||||||||| ||und||
020 _a0-86003-500-x
040 _aNITIL
_cNITIL
082 _221st
_a659.1
_bG481A
100 _aGilligan, Colin
245 0 _aAdvertising management
_cColin Gilligan
260 _aNew Delhi
_bHeritage
_c1983
300 _aviii, 215p.
440 _aPhilip allan textbooks in business studies/ed. by Charles Baker, Bryan Carsberg and Raymond Thomas
650 _aConsumer behaviour; Advertising; Retail marketing; liniar programming
700 _aCrowther, Geoffrey
942 _cBKS
999 _c56513
_d56513