000 00561nam a2200169Ia 4500
008 190328s9999||||xx |||||||||||||| ||und||
020 _a81-203-1178-7
040 _aNITIL
_cNITIL
082 _221st
_a658.8
_bK87M
100 _aKotter, Philip
245 0 _aMarketing management
_banalysis, planning implementation and conrol
_cPhilip Kotter
250 _a9th
260 _aNew Delhi
_bPrentice-Hall
_c1998
300 _axxxvii, 789p.
650 _aMarketing-Management; Business logistics; Marketing audits; Product managment; Strategy; Planning
942 _cBKS
999 _c32858
_d32858