000 00590nam a2200169Ia 4500
008 190328s9999||||xx |||||||||||||| ||und||
010 _a64-15211
040 _aNITIL
_cNITIL
082 _221st
_a658.804
_bL279M
100 _aLanghoff, Peter (Ed.)
245 0 _aModels measurement and marketing
_cPeter Langhoff
260 _aNew Jersey
_bPrentice-Hall
_c1965
300 _a216p.
500 _aA special project of the market research council
650 _aMarketing-Management; Marketing-Mathematical models; Marketing-Decision making; Marketing-Management-Data processing
942 _cBKS
999 _c26058
_d26058