| 000 | 00650nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 190328s9999||||xx |||||||||||||| ||und|| | ||
| 010 | _a68-9247 | ||
| 020 | _a471-709247 | ||
| 040 |
_aNITIL _cNITIL |
||
| 082 |
_221st _a658.8 _bR234M |
||
| 100 | _aRathmell, John M | ||
| 245 | 0 |
_aManaging the marketing function _bconcepts, analysis and application _cJohn M Rathmell |
|
| 260 |
_aNew York _bJohn Wiley _c1969 |
||
| 300 | _axxi, 636p+tab+Fig | ||
| 440 | _aWiley marketing series/ed. by William Lazer | ||
| 650 | _aMarketing-Management; Organizational change; Line and staff organization; Marketing-Decision making; Marketing research | ||
| 942 | _cBKS | ||
| 999 |
_c25728 _d25728 |
||