000 00571nam a2200169Ia 4500
008 190328s9999||||xx |||||||||||||| ||und||
010 _a65-15929
040 _aNITIL
_cNITIL
082 _221st
_a658.8
_bS511M
100 _aSevin,Charles H
245 0 _aMarketing productivity analysis
_cCharles H Sevin
260 _aSt. Louis
_bMcGraw-Hill
_c1965
300 _axiii, 137p.
440 _aPerspectives in marketing series/ed. by Robert D Buzzell and Frank M Bass
650 _aMarketing; Resource allocation; Industrial productivity; Cost; Test marketing
942 _cBKS
999 _c25699
_d25699