000 00582nam a2200145Ia 4500
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040 _aNITIL
_cNITIL
082 _221st
_a658.8
_bL484M
100 _aLeeflang, Pieter Samuel Hendrik
245 0 _aMathematical models in marketing
_ba survey, the stage of development, some extensions and applications
_cPieter Samuel Hendrik Leeflang
260 _aLeiden
_bH E Stenfert Kroese
_c1974
300 _avii, 216p.
650 _aMarketing-Management; Marketing-Mathematical models; Marketing-Decision-Making; Consumer behavior
942 _cBKS
999 _c25607
_d25607