000 00531nam a2200169Ia 4500
008 190328s9999||||xx |||||||||||||| ||und||
020 _a0-87692-053-9
040 _aNITIL
_cNITIL
082 _221st
_a658.8
_bK87P
100 _aKotler, Philip
245 0 _aMarketing management
_banalysis, planning and control
_cPhilip Kotler
250 _a4th
260 _aNew Delhi
_bPrentice-Hall
_c1981
300 _axi, 722p+Fig
650 _aMarketing-Management; Consumer behavior; Product life cycle; Comparative marketing
942 _cBKS
999 _c25605
_d25605