| 000 | 00596nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 190328s9999||||xx |||||||||||||| ||und|| | ||
| 010 | _a61-8658 | ||
| 040 |
_aNITIL _cNITIL |
||
| 082 |
_221st _a658.8 _bM459M |
||
| 100 | _aMauser,Ferdinand F | ||
| 245 | 0 |
_aModern marketing management _ban integrated approach _cFerdinand F Mauser |
|
| 260 |
_aNew York _bMcGraw-Hill _c1961 |
||
| 300 | _axiii, 502p. | ||
| 440 | _aMcGraw-Hill series in marketing and advertising/ed. by Steuart Henderson Britt | ||
| 650 | _aMarketing-Management; Merchandising; Target marketing; Product management | ||
| 942 | _cBKS | ||
| 999 |
_c25581 _d25581 |
||