000 00509nam a2200157Ia 4500
008 190328s9999||||xx |||||||||||||| ||und||
040 _aNITIL
_cNITIL
082 _221st
_a659.13
_bB293M
100 _aBarton, Roger
245 0 _aMedia in advertising
_cRoger Barton
260 _aNew York
_bMcGraw-Hill
300 _aix, 559p.
440 _aMcGraw-Hill series in marketing and advertising/ed. Stewart Henderson Britt
650 _aAdvertising; Consumers; Newspapers; Advertising media planning
942 _cBKS
999 _c25355
_d25355