000 00493nam a2200157Ia 4500
008 190328s9999||||xx |||||||||||||| ||und||
020 _a90-237-1112-2
040 _aNITIL
_cNITIL
082 _221st
_a658.83
_bW648I
100 _aWierenga, B
245 3 _aAn Investigation of brand choice processes
_cB Wierenga
260 _aRotterdam
_bRotterdam University Press
_c1974
300 _axiii, 256p.
650 _aBrand choice; Consumer's preferences; Brand loyalty; Investigation
942 _cBKS
999 _c25304
_d25304