000 00498nam a2200145Ia 4500
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040 _aNITIL
_cNITIL
082 _221st
_a658.83954
_bM498I
100 _aMehta, Subhash C
245 0 _aIndian consumers
_bstudies and cases for marketing decissions
_cSubhash C Mehta
260 _aBombay
_bTata McGraw-Hill
_c1973
300 _axvi, 336p.
650 _aConsumer behaviour-India-Case studies; Marketing-Decission making-India-Case studies
942 _cBKS
999 _c24171
_d24171