000 00645nam a2200169Ia 4500
008 190328s9999||||xx |||||||||||||| ||und||
010 _a85-45223
020 _a0-06-337043-3
040 _aNITIL
_cNITIL
082 _221st
_a338.7610040973
_bR691I
100 _aRodgers, F G Buck
245 4 _aThe IBM way
_binsights into the world's most successful marketing organization
_cF G Buck Rodgers
260 _aNew York
_bHarper and Row
_c1987
300 _axiv, 235p.
650 _aInternational business machines corporation; Computers-Marketing-Case studies; Electronic office machines-Marketing-Case studies; Marketing-Case studies
942 _cBKS
999 _c18874
_d18874