TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, valarie A.
AU  - Gremler, Dwayner D.
AU  - Pandit, Ajay
TI  - Services marketing: Integrating customer focus across the firm
SN  - 978007066007
U1  - 658.834 23rd ed.
PY  - 2009///
CY  - New Delhi
PB  - Tata Mcgraw Hill 
KW  - MANAGEMENT,MANAGEMENT OF MARKETING, COSUMER RESEARCH
ER  -