TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A.
TI  - Business market management: Understanding, creating and delivering value
SN  - 9788131708064
U1  - 658.8 23rd ed.
PY  - 2008///
CY  - South Asia
PB  - Dorling Kingdersley
KW  - MANAGEMENT OF MARKETING , MARKETING OF SERVICE, BUSINESS MANAGEMENT,
ER  -