TY  - BOOK
AU  - Hawkins, Del I. and others 
AU  - Best, Roger J
AU  - Mookerjee, Amit
AU  - Coney, Kenneth A
TI  - Consumer Behavior: Building marketing strategy
SN  - 9780070600867
U1  - 658.8342 9th
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill
ER  -