TY  - BOOK
AU  - Silverstein, Michael J
AU  - Silverstein, Michael J. 
TI  - The $ 10 trillion prize: Captivating the newly affluent in china and india
SN  - 9781442187050
U1  - 658.840951 23rd ed.
PY  - 2012///
CY  - India
PB  - The Boston Consulting Group Inc
KW  - CONSUMER-CHINA; CONSUMER-INDIA; AFFLUENT CONSUMERS- INDIA
ER  -