TY - BOOK AU - Coughlan, Anne T. AU - Anderson, Erin AU - El-Ansary, Adel I. AU - Stern, Louis. W TI - Marketing channels SN - 81-203-2069-7 U1 - 658.87 21st PY - 2006/// CY - New Delhi PB - Prentice-Hall of India Pvt Ltd KW - MANAGEMENT OF DISTRIBUTION; MARKETING; MARKETING CHANNEL DESIGN; RETAILING ER -