TY  - BOOK
AU  - Gillespie, Kate
AU  - Hennessey, David H
AU  - Jeannet, Jean-Pierre
TI  - Global marketing: an interactive approach
SN  - 0-618-00508-0
U1  - 658.8 21st
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin
KW  - Global marketing; Management
ER  -