TY  - BOOK
AU  - Lancaster, Geoff
AU  - Massingham, Lwster
TI  - Essentials of marketing management
SN  - 9781138038967
U1  - 658.8 21st
PY  - 2018///
CY  - Landon
PB  - Routledge
KW  - MARKETING, MANAGEMENT, DIRECT MARKETING
ER  -