TY  - BOOK
AU  - Kim, W Chan
AU  - Mauborgne, Renee
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
SN  - 9781625274496
U1  - 658.802 21st
PY  - 2015///
CY  - Boston
PB  - Harvard Business Review Press
KW  - NEW PRODUCTS; MARKET SEGMENTATION
ER  -