TY  - BOOK
AU  - Ramaswamy
AU  - Namakumari, S
TI  - Marketing management: global perspective Indian context
SN  - 9780230637290
U1  - 658.8 21st
PY  - 2009///
CY  - Delhi
PB  - Macmillan
KW  - MARKETING MANAGEMENT; MANAGEMENT
ER  -