TY  - BOOK
AU  - Datta, Prosenjit, ed.
TI  - The marketing whitebook 2013-14 decoding diversity understanding the many facets of India, its consumers and the fast changing marketscape
SN  - 9789381425053
U1  - 381.0954 21st
PY  - 2013///
CY  - New Delhi
PB  - Business world
KW  - MARKETING; INDUSTRIAL MARKETING
ER  -