TY  - BOOK
AU  - De Bes, Fernando Trias
AU  - Kotler, Philip
TI  - Winning at innovation: the A to F model
SN  - 9780230395350
U1  - 658.4 21st
PY  - 2011///
CY  - New Delhi
PB  - Macmillan
KW  - INNOVATION
ER  -