TY  - BOOK
AU  - Bijapurkar, Rama
TI  - We are like that only: understanding the logic of consumer India
SN  - 0-67099-944-X
U1  - 658.83400954 21st
PY  - 2007///
CY  - New Delhi
PB  - Penguin Books
KW  - MANAGEMENT-INDIA; MARKETING-INDIA; MANAGEMENT OF DISTRIBUTION; MARKET RESEARCH-INDIA; CONSUMERISM-INDIA; CONSUMER RESEARCH
ER  -