658.83400954
B594W
           Bijapurkar, Rama
               We are like that only understanding the logic of consumer India \ Rama Bijapurkar - New Delhi : Penguin Books, 2007.
               xvii, 281p.
                ISBN: 0-67099-944-X

148225
                Subjects: MANAGEMENT-INDIA; MARKETING-INDIA; MANAGEMENT OF DISTRIBUTION; MARKET RESEARCH-INDIA; CONSUMERISM-INDIA; CONSUMER RESEARCH.