TY - BOOK AU - Sinha, Jai B.P. TI - Multinationals in India: managing the interface of cultures SN - 0-7619-3204-6 U1 - 338.88854 21st PY - 2004/// CY - New Delhi PB - Sage Publications KW - INTERNATIONAL BUSINESS ENTERPRISES-INDIA; CROSS-CULTURAL ORIENTATION-INDIA; INTERCULTURAL COMMUNICATION-INDIA; CORPORATE CULTURE-INDIA ER -