TY  - BOOK
AU  - Kumar, S. Ramesh
TI  - Conceptual issues in consumer behaviour: the Indian context
SN  - 81-7758-862-1
U1  - 658.8342 21st
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
KW  - CONSUMER BEHAVIOUR; CONSUMER PSYCHOLOGY
ER  -